Mojang hosts Minecon, also known as MineCon or MINECON, an annual interactive livestream and fan event about Minecraft. The MinecraftCon was the first gathering, which took place in 2010. From 2011 to 2019, the event was renamed Minecon. The Minecon 2011 convention took place in Las Vegas. It celebrated the launch of Minecraft with gaming areas and discussion panels. Minecon 2016, which was held in Anaheim, attracted 12,000 people. Minecon has been an interactive livestream since 2017. Minecon 2016 was the last in person convention to bear the Minecon name. In 2017 and 2018, the livestream was called Minecon Earth. It was later renamed Minecon Live in 2019 and Minecraft Live in 2020. Future plans call for the return of in-person conventions now known as Minecraft Festival.
4,500 fans attended the 2012 convention. Mojang made several announcements during the convention 2012. Details about the 1.5 "Redstone", update, and information on the game's modding API were made public.
The livestream featured a mob vote where users could vote on which Minecraft creature should be included in the next update. Iceologer (Moobloom), Glow Squid and Iceologer were the three choices. The Glow Squid won. The livestream also gave details about Minecraft's next major update, "Caves & Cliffs".